School master plans

For a school, it is a complex and daunting process to pursue a capital works project.

For school communities, it is about how the new work enhances the educational vision for the school. For neighbours and statutory planning authorities, it is about the scope and impact of what is being proposed. And for the broader public, it is about elitism, affordability and government funding.

The challenge is to set the communications messaging for the school audience, to manage the external context, and then to utilise the messaging to facilitate consultations with a range of stakeholders for genuine engagement during the DA, SSDA or CDC process.

With an unparalleled 25 year history working with independent schools and on planning and infrastructure projects, H/Advisors APA has been engaged by dozens of schools to provide communication and engagement for projects valued at $50m+.

Our point of difference is that communications leads the engagement, and the two are not seen as separate messaging activities. This leads to effective issues management, consistency of messaging and a narrative which resonates with disparate audiences.

Some examples of the schools we have worked with in recent years:

• Loreto Kirribilli.

• Trinity Grammar School.

• Roseville College.

• Al-Faisal College.

• SCEGGS Darlinghurst.

• Redlands Cremorne.

• St Aloysius’ College.

• Shore School.

• St Augustine’s College.