Rapid Relief Team

With 100% of NSW, Queensland and Victoria declared in drought in 2018, the Rapid Relief Team (RRT) rallied to deliver hay, and hope, to regional areas.

Established in 2013, RRT is an initiative of the Plymouth Brethren Christian Church to combine the efforts of its volunteers into a single charitable organisation.

Operation Drought Relief delivered 6,000 tonnes of donated hay via plane, train and automobile across the desert and over the sea, offering relief to farmers and their families.

H/Advisors APA provided extensive media support for the campaign, generating 451 pieces of media coverage reaching an audience of nearly 28 million Australians.

Additionally, we helped produce a feature-length documentary detailing the campaign and impact of the drought. Australian Public Affairs secured an agreement with Qantas and the documentary was shown on all international and domestic flights for a six-month period.

Building on that success, Australian Public Affairs has continued to partner with the RRT to increase profile with key stakeholders in Government, while amplifying their ongoing efforts around natural disasters such as the 2019 drought, the 2019-2020 bushfires and the 2020 COVID-19 pandemic.