Automation and artificial intelligence

Why are Australian businesses and industry failing to embrace automation and artificial intelligence when repeated studies show it could add nearly $4 trillion to Australia’s economy?

This question was asked by one of the world’s largest management consulting firms in their 2019 report.

The report aimed to be a game changer – by presenting factual information combined with thought leadership, the management consultancy hoped to overcome the misinformation and fear driving workforce decision-making from both the government and private sectors.

H/Advisors APA assisted with the final narrative in the report, the public information campaign, internal dissemination of the report’s findings, and targeted promotion to assist with capitalising on the opportunities to secure additional consultancy work.

The launch generated 153 stories reaching an audience of 7.6 million people, and the report secured significant traction with the Federal and State Governments.